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1. What is JetBlue strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value...

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As a giant in the airline industry, JetBlue Airways, with record-breaking operating revenue of over $320 million in the last quarter of 2001, has become resolute...

British Airways Talent Management

Sir Colic Marshall identified that focusing merely on cost cutting would not be enough to guarantee long-term success and profitability. He quickly discovered that BAA was...

Jet Blue Airways

Jet Blue Airways One of the most important questions would be: does Jet Blue Airways Incorporated follow its stated vision, mission, and core values? Jet Blue...

Virgin Atlantic Airways Inc.

VIRGIN ATLANTIC GLOBALIZATION Virgin operates in the third era of Globalization (2000 onwards) where everything is connected through the Web. This means that Virgin use extensively...
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