Hilton Hotels and Resorts™ control several brands of properties that are strategically positioned for specific markets. These include the Waldorf Astoria, ™ Conrad, ™ Hilton, ™ DoubleTree,™ Embassy Suites,™ Hilton Garden Inn,™ Hampton,™ Homewood Suites,™ and Home2™. After reading pp. 335–338 in your text and visiting Hilton’s™ website discuss the concepts below.
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Source: Hilton Worldwide. Retrieved from http://hiltonworldwide.com/portfolio/
Discuss the following:
- Discuss one example of each Luxury, Full Service, and Focused Service property and give a brief description of what differentiates the property from other types of properties in the other categories represented here.
- Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.