Analysis Of Sydney Vegan Market: Positive And Negative Impacts

Evidence of Attendance

An event is a particular occasion that takes place attracting hundreds to thousands people. The scope of this analysis pertains to the event “Sydney Vegan Market” positive and negative aspects (Market, Retrieved on 1st February 2018). Its operational management has also been analysed to understand its successful realization of goals that in turn results in stakeholder satisfaction levels. Information pertaining to the event has been obtained from visiting the event during the month of January. some information has been collected from newspaper, social media, commentary and so on. There was a discussion with one of the stall owners at the event as well as with an attendee of the event. The event is analysed based on principles of sustainability and triple bottom line approach. 

Figure 1: Sydney Vegan Market Logo

The theoretical analysis of the event reveals various aspects regarding insights to the event. The aim of this market is to transform major people into being vegan from being an animal dependent. The focus of the event is to create a cruelty free living for event goers and other persons. The event functions 3rd Sunday of every month in Marrickville, SVM. It offers homewares, coffer, fashion oriented materials and many more items.    

While at the event, there were various photographs that were clicked. However, the  event is extremely popular hence its photographs are also available across leading social media platforms. Its own social media page does also contains numerous photographs from the event taken during various intervals. Below are some of the photographs that has been obtained from the event.    


Figure 2: Overview of the Market


Figure 3: Vegetables Selling in the Market


Figure 4: Vegan Ice-Cream


Figure 5: Food Stall from Kosher

Above are given some of the food items that were available at the event and was for display. All items were sourced from vegan sources and was priced affordably.

Sustainable development and triple bottom-line reporting has become an integral aspect for any event (Gimenez, 2012). Sydney Vegan market is based entirely outdoor and is a great event that is attended by thousands of people from Sydney. Primary aim of the stakeholders and promoters of the event is to support their veganism. Triple bottom line is a sustainability concept that incorporates three parts as environmental, social and financial aspects. It is framework or tool used to evaluate impacts from an event. This concept is used to evaluate the bottom line which is a genre term used for profits that a firm makes against the effects that it creates. As against traditional bottom lines of evaluating financial profits only, this concept takes into consideration two other aspects of profitability as well, which is the environment and social aspects.

Theoretical Concept


Figure 6: Triple Bottom Line

Sustainable development can arise from social equity bottom line by evaluating the impact that an event has on people. Environmental bottom line evaluates impact on the ecology and planet along with financial or profits bottom line are taken into consideration. Social equity or people or human capital bottom line refers to the benefits in practices of business that pertains to community (Raj, 2009). It involves the several participants or broader stakeholders of the business. This concept focuses on contribution made by the business towards specific community or society where it is based. Secondly, planet which comprises of the natural capital bottom line refers to the sustainable environmental practices. This concept refers to making minimum possible harm on the environment also reducing environmental impact that can significantly reduce ecological footprints. Thirdly, economic bottom line or profits that is created from an event after all inputs have been given into the system is evaluated post completion of an activity.     

Posts completion of any event, it becomes pertinent to evaluate its outcomes through which its positive and negative impacts can be analysed. For analysing outcomes related to event at Sydney Vegan Market, theoretical concept has to be integrated along with it. Sustainable development or triple bottom line concept once integrated with outcomes that are generated from Sydney Vegan Market can reflect impacts from the event that is generated (Hall, 2011). The event generates a lot of positive impact on the social equity by generating ethical consciousness. It involves local people and marketers, who want to participate in the event. It allows locals to sell their vegan products thus, creating an opportunity for earning and generating jobs there. For setting up of the event, a host of people from local community are employed, which is again a positive impact that is generated.

Sydney Vegan Market sources all its products from vegan sources that are free from animal cruelty, thus positively impacting the environment. It reduces animal slaughtering or cruelty, hence maintaining an ecological balance. All products that it sells is packed using recyclable material and free from plastic. Meaning not only does the event aim at reducing animal cruelty but also reduces carbon footprints on the environment. There are allotted dustbins to throw away waste and reduce pollution. It takes place in open air on grounds thus preventing use of any type of coolers. Only electricity is used at the event during nighttime and for preparation of some food items.  Thirdly, there is huge amounts of profits that is generated from the event from sale of various food products. Financial outcomes from the event is substantially high as it takes place once during the month and sells some special vegan items. Therefore, it can be said that all three bottom lines of event is adequately met.  

Identification and analysis of positive and negative impacts of the event

Stakeholders are primarily responsible for conducting any sort of event. In this event Sydney Vegan Market, primary stakeholder or sponsor is Vegan NSW, which was earlier known as The Vegan Society. Other stakeholders of the event includes prominent store holders as Soul Burger, Suzy Spoon’s Vegetarian Butcher, Nalini’s and the Cruelty Free Shop along with other shops, participants of the event. The event is organized for a period of one month prior to its commencement. Other stakeholders of the event includes volunteers, who participate to organize and conduct the event. The event was established by its sponsors in 1981, who were primarily focused on community-run organization that educates people regarding veganism. Operational management of the event includes several aspect as sale of vegan food through various stalls, demonstration of ill-effects of eating non-vegetarian food. There are several programs that are conducted, that are organized to depict the benefits of eating vegan food. All operations are organized and coordinated by event organizers including sponsors of the program, stall holders and volunteers. Programs happen at regular intervals and each stall sale food that are vegan sourced and served in a fresh manner.       

Entire operation at the event is organized based on vegan items. Every vendor has their own specialty that they sell during the event. They have a webpage inviting fresh vendors to sell during their event as well. However, vendors has to sell items that are vegan and cannot be sourced from animal products. All vendors in totality aim at attending to goals set for the event. These vendors sells products that are tasty and yet the y are not sourced from animal products. This is a way motivates participants at the event to cook or purchase food that are vegan. More or less all food stalls highlights the benefits of eating vegan foods and avoiding non-vegetarian food. Vegan food is known to prevent cancer, type B diabetes, obesity and many more types of lifestyle diseases of urban life. By turning vegan, an individual can reap benefits of good tastes with that of good health. The event  has significantly high number of crowds with high sales of its various types of products. These figures depicts that the stakeholders to some extent are able to successfully motivate participants into turning vegans or meeting their goals in turn.             


Analysing the event’s operational management can reveal various aspects regarding it. The event has been effectively generating triple bottom line in a sustainable manner. It has been catering to concept of sustainable development. Further, the event has been successfully able to meet stakeholder’s goals and objectives well. This helps generate greater positive impact for the event compared to negative outcomes.    

Reference Lists

Gimenez,C. S. 2012. Sustainable operations: Their impact on the triple bottom line. International Journal of Production Economics, 140(1), 149-159.

Hall, T. 2011. The triple bottom line: what is it and how does it work? Indiana business review, 86(1), 4.

Market, S. V. Retrieved on 1st February 2018. Event.

Raj, R. a. 2009. Event management and sustainability. Cabi.

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