Brand and Chapter

CB2201 Consumer Behaviour Lecturers: Kristina Georgiou and Alison Barker Tutorial Questions Trimester 1, 2013 Students Week 2 - 04/03/13 Chapter 8 1. 2. 4. How does a disharmony among the mental say and the real say seek consumer deportment? What factors seek the inclusion of marks in the remuneration set, and why would a fraternity insufficiency its mark in the remuneration set? What six ample groups of fountains can consumers confer during superficial exploration. Where does the Internet fit into these groups. Chapter 9 3. 6. 7. How do consumers use remedial and nonremedial judgment-making models? How do appraisals and contact, as well-mannered-mannered as seekive anticipation, bias consumer judgment making? What three matterual elements seek consumer judgment-making? Week 3 – 11/03/13 Chapter 10 5. 6. What is mark faithfulness, and what role does it resemble in low-effort judgment-making? How do charge and esteem apprehensions seek low-effort judgment making? Chapter 11 3. 5. How do expectations and exploit co-operate to disconfirmation? Why is irritable leading to marketers and how should complaints be handled? Week 4 – 18/03/13 Chapter 2 Case Study – SUBMIT CASE ANSWERS IN CLASS WHAT’S IN A STORE AT UMPQUA BANK How does Umpqua repair consumer motivation by making itself personally pertinent to customers? Explain, in consumer deportment stipulations, how the Innovation Lab repairs customers’ power to mode enlightenment environing banking fruits and services? What is Umpqua doing to repair consumers’ turn to mode enlightenment environing financial services? Week 5 – 25/03/13 Chapter 3 How do zipping and zapping seek consumers’ inhospitableness to stimuli such as fruits and ads. What is apprehension, and what methods do we use to obbenefit stimuli? Differentiate among the irresponsible inauguration and the disputeential inauguration, and decipher how these concepts report to Weber’s Law. HEINZ IS LOOKING FOR ATTENTION – SUBMIT CASE ANSWERS IN CLASS Using the concepts discussed in this chapter, decipher how Heinz has been lucky in generating inhospitableness and capturing heed. What other ideas would you propose Heinz try to raise inhospitableness, heed and apprehension? In stipulations of inhospitableness, heed and apprehension, what are some germinative disadvantages of Heinz’s Top This TV controverts? Do you meditate Heinz get use long-term from pursuit a controvert for students that focused on the visual refer of knowing single-benefit ketchup packets? Decipher your repartee. 2.3. Teaching Free Week Friday – 30/03/13 – Thursday 04/03/13 Week 6 – 08/04/13 Mid Term Test in Rank BASED ON CHAPTERS 2, 3, 8, 9, 10 & 11 Week 7 – 15/04/13 Chapter 4 – SUBMIT CASE ANSWERS IN CLASS HYUNDAI ACCELERATES NEW IMAGE MARKETING Why would Hyundai feel a voice-over stating “We’re tolerably believing that Mercedes, BMW, and Lexus aren’t going to enjoy it very much” in a Genesis ad? How is Hyundai using empire of derivation to bias consumers’ inferences environing the Genesis? In stipulations of enlightenment and knowledge, how is the leading of the upscale Genesis sedan enjoyly to seek how consumers meditate environing lower-priced Hyundai models? Chapter 5 1. 3. What are postures, and what three functions do they benefit. What role does credibility resemble in seeking consumer postures domiciled on cognitions? Week 8 – 22/04/13 Chapter 6 2. 3. 5. 7. What role do fountain, intimation, matter, and dwelling-upon resemble in influencing consumers’ percipient posture? What is the unadulterated inhospitableness pi, and why is it leading to consumers’ seekive reactions. Decipher the dual-mediation fancy. What are the implications for seeking consumers’ mark posture? What are the advantages and disadvantages of featuring celebrities in advertising intimations? Chapter 7 4. . 6. How can redemption failures and errors seek consumer recollection? How does confession dispute from resumption? What is implied recollection, and how can it seek a consumer’s power to repair a mark designate? Week 9 – 29/04/13 Presentation Day Week 10 – 06/05/13 GROUP PROJECT DUE AT BEGINNING OF CLASS 8. 30am Chapter 14 1. 2. 5. Decipher the disputeences among global esteems, final esteems, instrumental esteems, and domain-specific esteems. What are the filthy deep esteem tome concurrently which exoteric cultures can disagree? What are the three components of a consumer’s personalitystyle? . Chapter 15 2. 5. 7. Why do companies sometimes target judgment leaders for marketing heed? What three techniques can marketers use to permit consumer docility? Why is account of opening so leading for marketers? Week 11 – 13/05/13 Chapter 16 4. 5. 6. How can consumers be categorized in stipulations of their timing of election referring-to to other consumers? What is the fruit personality cycle, and how does it dispute from fruit evacuation? How do consumer knowledge requirements and gregarious communication seek opposition, election, and evacuation? Chapter 18 1. 5. 6. What is compulsive buying, and why is it a height? What biass environmentally aware consumer deportment? What can consumers do to check marketing practices they obbenefit as unwanted or unethical? Week 12 – 20/05/13 Final Test – In rank BASED ON CHAPTERS 14, 15, 16 & 18