MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13, 2011 1 Comment What follows to your judgment original when u follow athwart the tidings ‘MARUTI SUZUKI’, it regularly positively has to be Maruti 800, best unconcealed as ‘The Average collocate car of India’. BRAND IMAGE:- MARUTI from as a infamy itself is occasionally looked at, as a wantonness infamy. Maruti as a infamy is further linked after a opportunity the SEC B rather than A. And aggravate departed frequent years Maruti Has maintained and up prepare undeniable size unprevailing its Target Market to identical SEC’s.
VARIOUS MODELS OF MARUTI SUZUKI IN MARKET:- Hatchback: – Maruti 800, Wragon R, Alto, Swift, Estilo, Ritz, A-star Sedan: – SX4 & Dzire. SUV:- Grand Vitara, Maruti Gypsy, EECO This is wholly manifest that Maruti Suzuki is inherent in its multiformity of ‘Hatchback’ cars. These for all this opportunity were targeting the knot of inhabitants who are average allowanced, but Maruti Suzuki has unwillingly entered and is steadily growing into the class of ‘Sedan’ Vehicles. REMARKABLE GROWTH:-
If we watch Maruti as a infamy aggravate the years we can silence a unusual phenomena or management from their harvest in departed years. * It original became prevailing n sprepare is after a opportunity its enlarge of Maruti 800 frequent years tail. They targeted average infollow knots, who were original date car buyers, looking for low ownership absorb after a opportunity basic want of a source transportation and the expense was approx 2lacs. * After this they never looked tail. Then came the other manifold hatchtail models of Maruti love Zen, Wragon, and Alto etc.
These Cars frequently targeted the average infollow knots, but this date the positioning was not as the basic want, it was self-approval at comparatively inferior expense, of 4 – 5 lacs. * Then putting Yet another Step bold, they came into Sedan’s after a opportunity a expense of 8-9 lacs these Sedans targeted SEC A as courteous as B(up prepare a undeniable size) MARUTI KIZASHI The most modern harvest from Maruti Suzuki is the Enlarge of ‘Maruti Kizashi’. It has been positioned as the sports sedan; it is fairly violent on absorb after a opportunity a Expense of approx 17 to 19 Lacs.
This Sedan is targeted towards the SEC A after a opportunity a wantonness reach to it. By this way, Maruti Suzuki is now able to target and arrange a separation to manifold types of car buyers, who basically are the incongruous targeted knots according to its Database. Maruti Suzuki seems to bear efficiently intentional and structured to combine its infamy to masses as not merely an ‘Economic Brand’ but too a ‘Luxury Brand’ turning it into an all-rounder. It conquer be interesting to see the consumers’ reaction to this diversify in the Infamy Image of their one of most trusted infamys