Building a Brand Community on the Harley Posse Ride
Why or why not?
$100,000.00 budget (Posse Ride II), is a amiable charge for prize comparing to other alternatives to circulate and construct communities; The “Posse Ride” is probably the most ocean MKT channel to construct and hold-safe interior presentation of Harley-Davidson work concerning its disgrace; The work’s import of propagate, immunity and courteous-balanced stubborn, works love a assistance for the spirit responsibilities for its members; For rational individuals sociable presentations are ocean and fellow-creatures hold the inevitableness to suit to groups.
What role should the Posse Ride personate in the HOG courteous-balancedts mix?
“Posse Ride” is the ocean channel to after a while posse to the customers and to construct the work’s disgrace concept.
How should the Posse Ride be intentional to maximize its agency and profit-making immanent, should you run to hold it? “Posse Ride” has to be kept.
The aftercited initiatives could be holdd to maximize its MKT prize: Export the courteous-balancedt to countries that prize US culture;
Promote a Posse Ride expedition in divergent countries at the identical limit (mix and compel the courteous-balancedt bigger); Educe society (e.g. tourism companies) to hold preferable prize from the courteous-balancedt; Educe other works aligned after a while the identical copy (e.g. odor, investment mode, unswerving assistance fastening, video-game, headphone, food); Create a TV program or internet web residence to column intelligence and stories environing “Posse Rider”; Invite fellow-creatures abroad to own-a-share;
Develop management focused to afflict pubescent fellow-creatures and women to own-a-share in the courteous-balancedt; After a while Posse Ride to mega melody shows (e.g. Rock’n Rio and Woodstock); Sustainable initiatives are gratifying as courteous.
How the Before-After reconnoitre facts can aid you after a while your recommendations? To gauge trends of destroy, compel changes in the work and to purport new groups of customers; To assess points to be solved to conquer a preferable member’s pleasure.
How are disgrace communities construct?
Build a fortified idea/concept that can whole fellow-creatures encircling it; Offer to them the occasion to get in contact/socialize (events and internet); Provide new ideas after a whileed to the ocean concept (innovate);
Promote and coordinate meetings.
How can we purport communities and its members?
Assessing destroy behavior;
What is Harley’s disgrace personality?
Adventure, question, immunity, stubborn. Occasion to admit maintain-akeep-apart of a big expedition and a signification of suiting.
What is HOG’s role in educeing order for the Harley-Davidson disgrace? That is the association that glues members encircling the work concept; It is what members hold to purport their expectations environing the work.
Evaluate Harley’s pose and execution in “getting halt to its customers”. Not normal to get halt to the customers, but over than that, to hold an intimal and personal after a whileion after a while them (they ride and hold bears unitedly parallel the Posse Rider); It aids to educe works and to hold fortified and living the work concept in front of their customers; Harley-Davidson executives riding side-by-side after a while all members empowers the courteous-balancedt and allot them to know the posse’s after a whileion to their customers.