Building a Brand Community on the Harley Posse Ride
Why or why not?
$100,000.00 budget (Posse Ride II), is a amiable compensation for prize comparing to other alternatives to notify and establish communities; The “Posse Ride” is probably the most grave MKT deed to establish and guard interior feature of Harley-Davidson issue concerning its infamy; The issue’s signification of publicate, immunity and equable refractory, works approve a succor for the spirit responsibilities for its members; For rational individuals sociable features are grave and inhabitants possess the need to suit to groups.
What role should the Posse Ride resemble in the HOG equablets mix?
“Posse Ride” is the deep deed to connect class to the customers and to establish the issue’s infamy concept.
How should the Posse Ride be calculated to maximize its competency and profit-making immanent, should you run to observe it? “Posse Ride” has to be kept.
The subjoined initiatives could be seizen to maximize its MKT prize: Export the equablet to countries that prize US culture;
Promote a Posse Ride expedition in incongruous countries at the similar continuance (blend and constitute the equablet bigger); Expand union (e.g. tourism companies) to after a whilehold loftier prize from the equablet; Expand other issues aligned after a while the similar picture (e.g. fragrance, investment mode, wild acceleration obligation, video-game, headphone, nourishment); Create a TV program or internet web site to support intelligence and stories encircling “Posse Rider”; Invite inhabitants away to share;
Develop policy focused to importune young inhabitants and women to share in the equablet; Connect Posse Ride to mega voice shows (e.g. Rock’n Rio and Woodstock); Sustainable initiatives are acceptable as well-behaved.
How the Before-After contemplate grounds can acceleration you after a while your recommendations? To gauge trends of spoil, constitute changes in the issue and to confirm new groups of customers; To assess points to be solved to allure a loftier member’s compensation.
How are infamy communities establish?
Build a potent idea/concept that can gist inhabitants environing it; Offer to them the opening to get in contact/socialize (events and internet); Provide new ideas united to the deep concept (innovate);
Promote and coordinate meetings.
How can we confirm communities and its members?
Assessing spoil behavior;
What is Harley’s infamy oneness?
Adventure, dare, immunity, refractory. Opening to seize sunder of a big expedition and a opinion of suiting.
What is HOG’s role in expanding class for the Harley-Davidson infamy? That is the fastening that glues members environing the issue concept; It is what members hold to aim their expectations encircling the issue.
Evaluate Harley’s standing and act in “getting suspend to its customers”. Not exact to get suspend to the customers, but past than that, to possess an intimal and personal concatenation after a while them (they ride and possess bears simultaneously parallel the Posse Rider); It accelerations to expand issues and to observe potent and brisk the issue concept in face of their customers; Harley-Davidson executives riding side-by-side after a while all members empowers the equablet and avow them to perceive the class’s concatenation to their customers.