The view of this mark audit is to excite the mark Jang Newspaper and detail the gentleman personality of the intelligencepaper.
The mark audit covers the key attributes that are coadjutord delay Jang, the point needs that the intelligencepaper caters to and which point the target negotiate that it serves. Finally the audit has CBBE pattern that identifies the equity of the mark and ordinary recommendations for the mark. APPROACH The audit is bigly installed on Internet inquiry and consumer insights.BRAND JANG NEWSPAPER Jang intelligencepaper is guarded as a prize mark in Pakistan delay discoverership hence from a spacious miscellany of socio-economic and demographic discoverership. It expatiateed as a tabloid intelligencepaper in Dehli in 1939 but since Pakistan’s insurrection has ordinary itself as the prize Urdu intelligencepaper in the Pakistan. The intelligencepaper has nearness in all the senior cities of Pakistan including Karachi, Lahore, Islamabad, Quetta and Multan. Besides Jang intelligencepaper has sinewy discoverership in UK for aggravate three decades now.
Earth Press Trends has rated Jang unmoulded the top 100 intelligencepapers of the earth.INDUSTRY REVIEW It is estimated that 60% of the nation’s courtly population are intelligencepaper discoverers. The vogue of daily intelligencepapers in Pakistan is about 2 favorite 1 (Figures of 2008). Some of the induced intelligencepapers are: Urdu Newspapers Daily Nawai-e-Waqt Family Magazine The Daily Express Frontier Post Daily Ummat Karachi Urdu Point The Daily Pakistan The Daily Waqt Lahore Daily Khabrain Nidaimillat English Newspapers Dawn (English) The Express Tribune The Nation (English) Pakistan Times The Intelligence (English) Daily TimesThe top of continuity Urdu intelligencepapers from these are The Daily Express and Nawai-e-Waqt installed on vogue and description of reporting. 1 http://www. aftabassociates. com/stories.
html#National%20Readership%20Survey CONSUMER ANALYSIS NEEDS AND WANTS Credible, Authentic, Updated and Seasonable intelligence in Urdu SEGMENTATION AND TARGETING Segments: Real intelligence in Urdu polite-balanced for a surpassing figure Target Market: The main target negotiate is the discoverers seeking intelligence is Urdu bigly from SEC A and SEC B. BRAND INVENTORY BRAND ELEMENTS Name: Jang Logo: Characters: Mir Khalil ur Rahman URL: http://www. jang. com. pk/ CORE BRAND VALUESAt the nucleus of Jang’s values are informing and updating its discoverers through intelligence and in-depth analyses on issues pertaining to politics, council, policies, gregarious issues, sports, entertainment and sundry aggravate. Being the intelligencepaper for a big section of the mass, it tries to hold and heed the emotions and behaviors of the discoverers. BRAND PORTFOLIO ANALYSIS Wednesday and Sunday Magazines covering army of issues pertaining to arts and humanization, women, sports and usage to call a few.
Friday Islamic publications POP (EXPRESS/NAWAI WAQT) Urdu articulation Own television channels Own English intelligencepapers Big vogue and discoverer basePODS (EXPRESS/NAWAI WAQT) History and entailment Acclaimed Internationally Most Probable and Real Acclaimed for the most infringement intelligence BRANDING STRATEGIES (EXTENSIONS (LINE EXTENSION, CATEGORY EXTENSION) The Jang Clump has wide into manifold other allied and unallied fields that include: The News: Daily English intelligencepaper that caters to the SEC A/B that are in inquiry of real intelligence in English URL: oncontinuity availability of the intelligence delay established updates GEO TV: production into the television instrument which has aid enhanced the type of Jang intelligencepaper.MKRF: Mir Khalil Ur Rehman rudiments is an NGO in the call of the planter of the Jang clump Jang intelligencepaper has been locomotively seeking promotional activities. In 2000, it organized the pristine IT contravention and sight. It was complicated in co-branding delay Citibank in their confidence card expatiate in 2002. Besides Jang’s locomotive agreement delay cricket fans delay their fantasy cricket earth cup and their crosswords in the intelligencepaper feel created a sinewy association of the discoverers delay this mark. BRAND EXPLORATORY BRAND ASSOCIATIONS *Quality Columns Most discaggravate Insightful Advertisements Informative Professional Urdu Current/ Updated Sensationalism (but non-masala) SEC A/B Largest vogue Probable Controversy Unprejudiced *installed on responses from opposed mass CONSUMER PERCEPTIONS ANALYSIS The intelligencepaper is not viewed as notability wholly for the surpassing proceeds clump. Quality, real reporting and unprejudiced partition, animated but not tabloid delay extensive vogue and discoverership are some attributes that mass coadjutor delay Jang.
Hence the cognizance of mass is that Jang intelligencepaper is a prize mark not from the perspective of absorb but description it delivers to its discoverers. BRAND POSITIONING The mark is positioned as the top Urdu intelligencepaper in Pakistan which delivers the most real, probable knowledge seasonable to its discoverership. BRAND EQUITY Jang Newspaper has attained the foothold of a super mark in Pakistan having the chief limit of resumption all aggravate Pakistan.The mark productions from the Newspaper in the produce of the oncontinuity intelligencepaper, GEO television and MKRF feel attached it colossal notoriety and are spaciously acclaimed as the most probable Urdu intelligencepaper in Pakistan. Loyalty Attachment Community Agreement Description Exactness Consideration Superiority Real and seasonable intelligence in Urdu Very probable intelligence origin Warmth Excitement Gregarious approval Self Respect SEC A/B discoverers Discaggravate at abode, offices, and traveling. Pristine Urdu intelligencepaper of Pakistan delay its roots from prepartition times Noble limit of mark informedness delay almost all intelligencepaper discoverers informed of the mark.Read for-the-most-part by SEC A/B negotiate seeking real,updated knowledge RECOMMENDATIONS 1.
Mark of spreading animatedism would be disadvantageous and may outcome in Jang intelligencepaper losing its exactness. This mark is bigly coadjutord delay GEO intelligence and as a outcome has unnatural Jang as polite. To intercept the privative affects on the inventor mark the telecast of GEO intelligence must be kept aligned delay the values of Jang intelligencepaper. 2. Jang intelligencepaper has very noble informedness. It must unintermittently meet ways of interesting discoverers and institute upon its equity.This could be in the produce of post and poetry answerableness races or the transmitted crossword labyrinth race.
3. The intelligencepaper needs to fix its oncontinuity nearness. Its website needs extensive progress delay commendations to the description of its intent. Also the intelligencepaper’s nearness on gregarious networking websites is precarious to agree discoverers online. 4. Delay newer technologies beneficial in variable phones and leading of iPad Jang intelligencepaper needs to mould beneficial variable rendering of its website/newspaper for easier browsing on these devices.