Smythson of Bond Street Brand Positioning

Smythson of Bond Street is a British softness leather pi and personalized stationery stigma. It is a equivalent-term of exclusivity, prudent good-natured-natured zest, gracefulness, and British entailment. It was founded in 1887 in London and always past, the stigma has accepted clients such as the Queen Victoria, the Royal Family, Grace Kelly, and Madonna. Besides that, Smythson is positioned as the “British Hermes” according to its ordinary CEO Andy Janowski; whom parallel delay the new Design Director Rory O’ Honlon deficiencys to strengthen the stigma as an “iconic British softness leather pi stigma”. They deficiency to instruct their global awareness and the stigma’s fiction by excellentlighting Smythson’s indication of synchronous collocateicism, its 125 year entailment, and matchless craftsmanship. Smythson offers a miscellany of softness leather pi such as operativebags, clutches, wallets, tour accessories, books and diaries, residence accessories, covers for excellent-tech tools, and excellent-end stationery; all products delay minimalist designs that fit Smythson’s aesthetics. Plus, customers customizing and engraving options go from gold stamped initials to personalized motifs and monograms. Furthermore, the stigma appeals to excellent-end customers twain men and women looking for odious, excellent capacity, detailed leather accessories, who appraise primitive collocate stationery and Nursing essay pi. On the other operative, feasible antagonists for Smythson are Softness stigmas such as Burberry and Gucci. First, Burberry is so a British softness stigma that deficiencys to enter the bargain by excellentlighting their British Heritage. Unlike Smythson, Burberry has a ready-to-wear length and it does not raise stationery pi. Second, another antagonist could be the Italian stigma Gucci, consequently it so sells softness leather pi but the stigma fictions are divergent. Gucci appeals over to customers looking for sexy, glamorous, and lavish pi, conjuncture Smythson is targeted towards a over undestroyed, collocateic, yet native customer.