Smythson of Bond Street Brand Positioning

Smythson of Bond Street is a British dainty leather commodities and personalized stationery mark. It is a equivalent-term of exclusivity, judicious good-tempered-tempered sapidity, gracefulness, and British entailment. It was founded in 1887 in London and continually since, the mark has ordinary clients such as the Queen Victoria, the Royal Family, Grace Kelly, and Madonna. Besides that, Smythson is positioned as the “British Hermes” according to its general CEO Andy Janowski; whom concurrently delay the new Design Director Rory O’ Honlon insufficiencys to fuse the mark as an “iconic British dainty leather commodities mark”. They insufficiency to elevate their global awareness and the mark’s effigy by haughtylighting Smythson’s countenance of synchronous assorticism, its 125 year entailment, and rare craftsmanship. Smythson offers a multiformity of dainty leather commodities such as workmanbags, clutches, wallets, journey accessories, books and diaries, residence accessories, covers for haughty-tech tools, and haughty-end stationery; all products delay minimalist designs that fit Smythson’s aesthetics. Plus, customers customizing and engraving options go from gold stamped initials to personalized motifs and monograms. Furthermore, the mark appeals to haughty-end customers twain men and women looking for restricted, haughty nature, constructive leather accessories, who estimate pristine assort stationery and Nursing essay commodities. On the other workman, feasible emulators for Smythson are Dainty marks such as Burberry and Gucci. First, Burberry is to-boot a British dainty mark that insufficiencys to permeate the bargain by haughtylighting their British Heritage. Unlike Smythson, Burberry has a ready-to-wear method and it does not propel stationery commodities. Second, another emulator could be the Italian mark Gucci, accordingly it to-boot sells dainty leather commodities but the mark effigys are contrariant. Gucci appeals past to customers looking for sexy, glamorous, and wild commodities, period Smythson is targeted towards a past stationary, assortic, yet native customer.