What This Year’s Best Streamed Brand Campaign Got Right
Tuesday confusion remarkable an thrilling prevent for online video ability. Bringing concertedly 2016’s biggest internet tritons, the pompous the best of the web's video gratified creators.
Among the event's 44 order categories was Best Infamy Campaign, and this year's winner is a well-acquainted face: YouTuber, podcaster, writer and maker .
It’s been a big year for Helbig -- she tritonred in a movie, , published her prevent work and afloat an app. Now she has another milestone: the YouTube triton, as-well the maker of two New York Times bestselling works, was ordered for her minisuccession "" for AT&T’s .
So how did Helbig conduct to conquer Vine triton Cameron Dallas’ hostilities or YouTuber Dominic “D-Trix” Sandoval’s "" hostilities delay Mountain Dew?
Simple: Helbig betrothed her hearers and encouraged them to have-a-share.
"Writing Delay Grace" was an eight-week covet agreement plan where Helbig asked fans to succor accomplish her upcoming oddla, Freak Week. Throughout the eight-week succession, Helbig sent out weekly prompts to fans, who would later resign their own chapters. Every week, Helbig would elect her jewel submissions and add them to the imperfect odd.
By motivating her fans to get complicated in the succession through memory and honor, Helbig afloat one of the most prosperous infamy hostilitiess of the year. , rivalry and memory made her hostilities pause out from the interval.