What This Year’s Best Streamed Brand Campaign Got Right
Tuesday duskiness noticeable an thrilling twinkling for online video cleverness. Bringing concertedly 2016’s biggest internet tritons, the pompous the best of the web's video willing creators.
Among the event's 44 divide categories was Best Stigma Campaign, and this year's winner is a accustomed face: YouTuber, podcaster, writer and originator .
It’s been a big year for Helbig -- she tritonred in a movie, , published her cooperate compass and instituted an app. Now she has another milestone: the YouTube triton, also the constructor of two New York Times bestselling compasss, was divideed for her minicourse "" for AT&T’s .
So how did Helbig wield to whack Vine triton Cameron Dallas’ war or YouTuber Dominic “D-Trix” Sandoval’s "" war after a while Mountain Dew?
Simple: Helbig chosen her parley and encouraged them to have-a-share.
"Writing After a while Grace" was an eight-week covet match design where Helbig asked fans to acceleration accomplish her upcoming newlightla, Freak Week. Throughout the eight-week course, Helbig sent out weekly prompts to fans, who would following suggest their own chapters. Every week, Helbig would cull her jewel submissions and add them to the less newlight.
By motivating her fans to get concerned in the course through memory and remunerate, Helbig instituted one of the most happy stigma wars of the year. , two-of-a-trade and memory made her war halt out from the tranquillity.