case_3_3_Marketing_to_the_Bottom_of_the_Pyramid

Please pay attention to Case study Grading criteria. Read and answer the questions I need 500 word and there is case study template PLEASE USE IT.

• Answer only the assigned question(s)
• A well developed answer is required
• Thoughtful and thorough answers are expected.
• Avoid rehashing case facts
• Make reasonable assumptions
• Don’t confuse symptoms with problems
• Make effective use of financial and other quantitative developed in the case.
• Make good use of evidence developed in the case

Please note the following items that are important to me as you prepare your next papers.

• Put a page break in before starting your reference page
• Use the title ‘References’ – I do not want a bibliography – that is something different.  Everything listed in the reference page MUST be referenced / cited within your paper OR it cannot appear there.
• Most of your writing needs to be in your own words – use short quotes or citations – do not include lengthy quotations.  There is an 85/15 rule that is 85% of the paper must be your own words (evaluations, analysis, and recommendations) based on your research.
• Indent the second & subsequent lines of your references on your reference page five spaces
• Each paragraph within your paper should have the first sentence of that paragraph indented five spaces for clearer reading
• Use subject headers – in this case, Question # 1, Question # 2, etc. are sufficient.  Do not write out the questions please. 
• Remember, APA does not allow first person (‘I believe, I think’, etc. is not in compliance with APA writing).
• Never manually type in page numbers – the header function within Microsoft Word should be used to include your page numbers
• For your citation of your textbook, always include the page number reference liked this (Keegan & Green, 2011, p. xx).
• If you select the Mayo Clinic case – do not submit in a Memo Format – deliver your responses using the case template in APA format. 
• Use authored references for credit – minus 5 points each if you do not use authored sources – however, you may use your textbook as one of the sources and the other source should be from a peer-reviewed journal. 
• An optional offer for you to have your papers pre-reviewed is available to you if you email your instructor with a request – subject line should be ‘PRE-REVIEW REQUEST’ and you must ask for the pre-review by WEDNESDAY MIDNIGHT of the week that your paper is due.

CASE STUDY GRADING CRITERIA

POINTS POSSIBLE

POINTS EARNED

Substance of Paper – Minimum 500-words – solid MARKETING   content. Template must be used & submitted   in MICROSOFT WORD document.  Minus 5 points if template is not   used. Subject headers required   – Introduction, Question # 1, etc. & Conclusion – minus 5 points if not   used for organization. Writing caliber   includes spelling, grammar, etc. (SEE announcement in classroom –   non-adherence to those items will be deducted here). Do not write out questions – minus 3 points   if you do.

No Abstract is desired.

35

Two AUTHORED Outside Reference cited in APA format and   credited within your reference page at the end of your paper. One   source MUST be a peer reviewed Marketing reference – specifically from the   Journal of Marketing (if you deviate from this peer-reviewed source, gain   pre-approval 48-hours before the paper is due by sending the actual article   to your instructor to gain approval). Citations must be appropriately done within   paper in APA FORMAT. Always provide the exact web site address for this course in   your recap of references for full credit.

If reference   page and citations do not match 100% – minus 10 points. Verify BEFORE you   submit your paper. 

10

APA formatted paper with cover page and reference page, Times   New Roman 12 font, 1″ margins, double-spacing, etc.

5

Total Points Earned

50