NATCO Brand

NATCO is an acronym for the initial”s National Confectionery Co. It is a very popular brand name in England, which tries to satisfy the needs of...

Strategic Branding on UK Broadband Services

Following the deregulation of the telecommunication industry in United Kingdom, a number of competitors and substitute products have emerged. With the mandate under the Communications Act...

Power of Emotional Branding

The Power Of Emotional Branding Scope – This paper attempts to define emotional branding & techniques used to achieve the same “People spend money when and...

Brand Potency of Soft Drink in India

Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other...

Brand and Symbolic Consumption: Coca-Cola

Coca-Cola brand The meaning of symbolic consumption can be explained by assuming consumption as part of problem-solving. If we consider a brand to be having significant...

Ikea Strategic Brand Management

When people talk about furnitures, the first brand which comes to mind is IKEA. Originating from Sweden, IKEA first open shop in 1958, then in Norway...

The Brand Before Revitalization

The brand before revitalization (Part A) Brand: Hui Lau Shan (Local Dessert Chain) History of Hui Lau Shan Hui Lau Shan (??? ) is a famous...

Global Branding

The researches in the area of global branding suggest that each country is unique and requires detailed approach when a new global strategy is developed. Market...
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