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Most products have a limited lifep. New products must, therefore, be developed keeping cost in mind. Innovation and change are good but managing costs and ensuring payback are equally important. A product development strategy may be appropriate if he firm’s strength’s are related to its specific customers rather than to the specific product itself. Similar to […]

Introducing new products to the market is a must for business organizations if they want to keep up with trends and changes within the market and maintain their position within the corporate arena. Through time, and continuous influence of modernization, companies will begin to offer new products that are fresh and innovative in order to […]

Companies have to embrace change either in technology, processes, structure or managing style in order to stay current and competitive in the current climate. However, as Salerno and Brock (2008) put it, change only becomes a reality within a business or organisation when its individual members commit and carry out the new initiative, accommodate the […]

Cost/Benefit analysis cost Is high and benefit is very low (extremely). Case studies Must have 3 characteristics: significant business issue or issues, sufficient info on which to base conclusions, and no stated conclusions. Many cases also have: Information noise, unstated Information, a nonlinear structure. Therefore… To successfully read a case, construct conclusions, filter out irrelevant […]

New Product Innovation in SMEs In the modernized and technologically advanced world the companies are required to develop the products with innovative features and superior qualities that can not only meet the demands of the consumers but also bring competitive advantages of the company hence the companies also strives to present such product in front […]

For more than 16 years now, I’ve been teaching people how to license their ideas for new products. I was attracted to the licensing model because it enabled me to focus on what I liked — being creative, working with my hands — on my own time. If a product I conceived of became successful, […]

Generation: Bangladesh having monsoon weather most of the time our climate Is hot and burning. So the use of lotion In that climate Is quite Irrelevant. In winter the skin looses the smoothness thus It Is mandatory to use body lotion. But if we try It In summer then it will be a disaster because […]

Part A 1. 0 Company Background Softlan is a product under Colgate-Palmolive Company. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later. It is a truly global company serving hundreds of millions of consumers worldwide. Colgate is a […]

NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK “MIST” COMPANY OVERVIEW United Breweries Limited (UBL) – has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The […]

New Product Management 13.1   One of our divisions makes an electric scooter: Classic case of where a designer looking for new modes of ultra light transportation came across the scooter and electrified it. Boy, people said he was crazy. Kids begged their parents not to ride one (shame) and a cop said, It’s not a […]