According to the United States Census Bureau, the three largest minority groups in the country as of 2008 constitute the Blacks, the Hipics, and Asians. Based on the statistics of the growth of population of these minority groups, the number of Blacks, Hipics, and Asians is expected to significant rise for the next thirty years, […]

Converse Target Market Analysis

By on June 15th, 2021 in Target Market


The Nike-owned American sportswear company has taken over its own distribution in China, moved senior marketing staff to China and put Nike ad agency Wieden & Kennedy in charge of a campaign centered on “Love Noise,” a documentary film (as well as an integrated marketing campaign) about one of the most quintessential aspects of the […]

Wilson and Gilligan (2005) gave geographic, geodemographic, demographic, behavioural and psychographic as bases for market segmentation. In this plan, the demographic characteristics of Oslo were utilized to establish it as the target market among all other cities in Norway. The estimated population of Oslo is 560,484. Twenty five percent (25%) of Oslo’s population consists of […]

OfficeMax deals with a wide range of products and services that would address the need of the country’s growing office-based workforce. These products and services are mostly served to other business organizations, but can also be provided to customers through retail. The product range includes office furniture, computer supplies, stationery, folders and files among other […]

Red Bull has identified the best target market for its product at behavioral segmentation. Red Bull was set up by Mr. Dietrich Mateschitz and Mr. Chalerm Yoovidhya in Austria since 1984. It took another three years to adapt the blue-collar drink to appeal to a completely different market – initially, skiers and mountain snowboarders. Red […]

Soy Milk Target Market

By on March 16th, 2021 in Target Market


Based on the assessment of the market segments, the target market for soymilk is the growing pool of health conscious consumers. A study on grocery baskets to determine health consciousness showed that around twenty percent of households are health conscious (Prasad, Strijnev & Zhang, 2008). Specific characteristics of the health conscious segment include those in […]

Skittles Target Market

By on February 2nd, 2021 in Target Market


Skittles marketing Skittles is a well-known, long-standing brand that has pleased consumers for generations. However, it is our contention that the name’s growth is stagnating, and needs to be revitalized based upon a core marketing goal: bring Skittles from simply a candy – something one consumes on a whim and forgets about – to a […]

Target market of Herbal Essences

By on September 13th, 2020 in Target Market


The printed Herbal Essences advert has tried to create a natural yet casual image with the use of appropriate colours and words. It also suggests that the shampoo is exciting, fun, and sensual. This is achieved by the usage of slogans, which appeal to the modern and self-conscious women. The mixture of appealing factors in […]