EMAIL TO CUSTOMERS
SeeMoji artists and animators have been hard at work developing new products, the business office has developed a new pricing strategy, and the marketing team is getting ready to roll out a major cross-platform marketing campaign.
You have an email from Patricia Baker, Ms. Boss’s Administrative Assistant:
I need you to write an email to customers announcing the good news:
- All new emojis can be used on Facebook, as well as Instagram, Snapchat, and Twitter. (Remember existing emojis can be used only on Facebook.)
- New emojis to be released will include 1,000 of our most popular emojis reissued as animated emojis, 1,000 brand new animated emojis, and 1,000 new non-animated emojis.
- Sale of the current pre-assembled emoji 10-packs for $1 will cease.
- Customers will have a much better value: access to our entire library for $1.99 a month!
Please convey the changes clearly and accurately, and remember to note that the changes will go into effect at the end of the month. Ms. Boss wants to generate a sense of excitement about the value the changes will bring to new and existing SeeMoji customers.
Keep up the good work!
You receive an email from your mentor:
Marketing used the word “value,” but I’ve never heard anybody use that word to describe their emojis—“I know you like the ice cream cone in the football helmet because it’s hilarious and unexpected. It’s a good value!” Can you imagine? Don’t forget that you need to put the information you have been given into your own words. And use paragraphs for this email, not bullet points!
Make this one fun. After all, it’s good news!