Alaska Milk

Dear Wilfred Steven Uytengsu, Jr. , My wheedle is Joselito T. Santos Jr. and I'm a elder at San Beda College, superioring in juridical administration. As a graduating scholar of the said college an speaking instruct Nursing essay limitation for one of my topic which is Strategic Administration should be courtly to furrow. I'm communication to pointed my use in making a Strategic Administration Nursing essay for your prestagious crew which is the Alaska Fall Crew Philippines. Documents such crew documents, financial documents and trafficing documents accomplish be requireed for the movement of my Nursing essay. I accomplish support that all of your documents accomplish be captured caution of and singly be used as intimation for the progess of my Nursing essay. Im hoping you accomplish acceleration me and in restore I accomplish get your crew a wide Strategic Administration Plan for the outfruit of your crew. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION... Is to be a promotive consumer stays crew delay a mixed portfolio of consumer stay marks and emanations that are traffic leaders in their not-absolute categories. OUR MISSION... PRODUCT DEVELOPMENT We accomplish abide to elevate on the strengths and competitive attributes of the ALASKA mark and lay-open its ample trafficing germinative. We accomplish lay-open new emanations and fulfill traffic opportunities, regardful of our operation to be echoing to the eternally changing and growing requires of our consumers. CUSTOMER SERVICE Customer intercommunity is an complete divorce of elevateing the Alaska affair. We aim to get our divorceners in dealing the best and most prolific utility, making use of promotive policy technology to fix opportune emacommunity availability and accessibility. We toil to comprehend and imply our customers ampley to bridge the gap betwixt what they require and what we can grant. QUALITY Ultimately, the consumer whom we subsubsuffice-for and their raze of indemnification delay our emanations befit our ultimate authority and jury. We are committed to save elevated attribute fall and other consumer stay emanations from emanationion to decay. We accomplish accord to the wheedle to save elevateder attribute delighting to eternallyy Filipino residence. PEOPLE We avow that our populace, the Alaska Team Members, are on of our most speaking amiables and we are committed to advance their insurance and victory. Their opulence of experiment, ideas, attachment and potent exertion ethic lay the rudiments for the Company's abided victory. It is our design as fur as it is theirs, to endure and arrive-at their ample germinatives through persistent counsel, luxuriance, and skills-enhancement programs. We summon each indivisibleby providing the convenience to subscribe to the Company's endeavors. PROFITABLE GROWTH Growth that educes esteem for our shareholders is supreme. We accomplish deploy our instrument on siege opportunities that are delayin our centre power and surrender excuspotent restores not-absolute to its risks and which are compatible delay our eliminatement objectives. SOCIAL RESPONSIBILITY We avow our role in community elevateing by promoting the prophylactic of the environment and vestibule divorce in multitudinous community-fabric projects that acceleration augment and construct the attribute of fellowship of the underprivileged and the marginalizedsectors of our fellowship. Original Sidearm Emacommunity and Services Yes We accomplish lay-open new emanations and fulfill traffic opportunities, regardful of our operation to be echoing to the eternally changing and growing requires of our consumers. Attribute Yes We are committed to save elevated attribute fall and other consumer stay emanations from emanationion to decay. We accomplish accord to the wheedle to save elevateder attribute delighting to eternallyy Filipino residence. Traffic No Concern for birth and useability Yes We accomplish deploy our instrument on siege opportunities that are delayin our centre power and surrender excuspotent restores not-absolute to its risks and which are compatible delay our eliminatement objectives. Technology Yes We aim to get our divorceners in dealing the best and most prolific utility, making use of promotive policy technology to fix opportune emacommunity availability and accessibility. Philosophy No Self Concept No Concern for Public Image Yes We avow our role in community elevateing by promoting the prophylactic of the environment and vestibule divorce in multitudinous community-fabric projects that acceleration augment and construct the attribute of fellowship of the underprivileged and the marginalizedsectors of our fellowship. Concern for Employee Yes We avow that our populace, the Alaska Team Members, are on of our most speaking amiables and we are committed to advance their insurance and victory. Revised Desire Is to be a promotive and the enumerate one dairy consumer stays crew in the Philippines twain Luzon,Visayas and Mindanao regions delay a plain and courteous-mannered-mannered comprehendn multitudinous consumer stay marks and emanations that are traffic leaders and elevatedest use realizeers in their not-absolute categories, Revised Sidearm Emacommunity and Services Yes We accomplish lay-open new emanations and fulfill traffic opportunities, regardful of our operation to be echoing to the eternally changing and growing requires of our consumers. Quality Yes We are committed to save elevated attribute fall and other consumer stay emanations from emanationion to decay. We accomplish accord to the wheedle to save elevateder attribute delighting to eternallyy Filipino residence. Traffic Yes We are committed in elevateing a brige connecting all Filipinoes who are not orderly stay in Luzon but besides Filipinoes who are stay in Visayas and Mindanao and targeting all economic classes in the Philippines such as the excusable,average and inferior classes by providing new a emacommunity delay attribute and affortability. Concern for birth and useability Yes We accomplish deploy our instrument on siege opportunities that are delayin our centre power and surrender excuspotent restores not-absolute to its risks and which are compatible delay our eliminatement objectives. Technology Yes We aim to get our divorceners in dealing the best and most prolific utility, making use of promotive policy technology to fix opportune emacommunity availability and accessibility. Philosophy Yes We get consumers delay our emanations a cherished to fashion their bodies to be balance sanityier and fit. Possess a healty fellowshipstyle and to speed longer so that they can possess their prolific years in their being. Self Concept Yes We avow that the crew for so divers years our crew touches the hearts of all Filipinoes and delay that we are one of the top supplier of consumer emanations in the Philippines. So we think we get get emanations that has attribute and affortability Concern for Public Image Yes We avow our role in community elevateing by promoting the prophylactic of the environment and vestibule divorce in multitudinous community-fabric projects that acceleration augment and construct the attribute of fellowship of the underprivileged and the marginalizedsectors of our fellowship. Concern for Employee Yes We avow that our populace, the Alaska Team Members, are on of our most speaking amiables and we are committed to advance their insurance and victory. New Sidearm and Vission Desire Is to be a promotive and the enumerate one dairy consumer stays crew in the Philippines twain Luzon,Visayas and Mindanao regions delay a plain and courteous-mannered-mannered comprehendn multitudinous consumer stay marks and emanations that are traffic leaders and elevatedest use realizeers in their not-absolute categories, Sidearm Emacommunity and Services Yes We accomplish abide to elevate on the strengths and competitive attributes of the ALASKA mark and lay-open its ample trafficing germinative. We accomplish lay-open new emanations and fulfill traffic opportunities, regardful of our operation to be echoing to the eternally changing and growing requires of our consumers. Attribute Yes Ultimately, the consumer whom we subsubsuffice-for and their raze of indemnification delay our emanations befit our ultimate authority and jury. We are committed to save elevated attribute fall and other consumer stay emanations from emanationion to decay. We accomplish accord to the wheedle to save elevateder attribute delighting to eternallyy Filipino residence. Market Yes We are committed in elevateing a brige connecting all Filipinoes who are not orderly stay in Luzon but besides Filipinoes who are stay in Visayas and Mindanao and targeting all economic classes in the Philippines such as the excusable,average and inferior classes by providing new a emacommunity delay attribute and affortability. Concern for birth and useability Yes Fruit that educes esteem for our shareholders is supreme. We accomplish deploy our instrument on siege opportunities that are delayin our centre power and surrender excuspotent restores not-absolute to its risks and which are compatible delay our eliminatement objectives. Technology Yes Customer intercommunity is an complete divorce of elevateing the Alaska affair. We aim to get our divorceners in dealing the best and most prolific utility, making use of promotive policy technology to fix opportune emacommunity availability and accessibility. We toil to comprehend and imply our customers ampley to bridge the gap betwixt what they require and what we can grant. Philosophy Yes We get consumers delay our emanations a cherished to fashion their bodies to be balance sanityier and fit. Possess a healty fellowshipstyle and to speed longer so that they can possess their prolific years in their being. Self Concept Yes We avow that the crew for so divers years our crew touches the hearts of all Filipinoes and delay that we are one of the top supplier of consumer emanations in the Philippines. So we think we get get emanations that has attribute and affortability Concern for Public Image Yes We avow our role in community elevateing by promoting the prophylactic of the environment and vestibule divorce in multitudinous community-fabric projects that acceleration augment and construct the attribute of fellowship of the underprivileged and the marginalizedsectors of our fellowship. Concern for Employee Yes We avow that our populace, the Alaska Team Members, are on of our most speaking amiables and we are committed to advance their insurance and victory. Their opulence of experiment, ideas, attachment and potent exertion ethic lay the rudiments for the Company's abided victory. It is our design as fur as it is theirs, to endure and arrive-at their ample germinatives through persistent counsel, luxuriance, and skills-enhancement programs. We summon each indivisibleby providing the convenience to subscribe to the Company's endeavors. Chapter 1 Introduction Alaska Fall emanations were earliest artful in the Philippines in 1972 through Holland Fall Products, Inc. (HOMPI), a divorcenership betwixt AMC's ancient creator crew, Public Milling Corporation (GMC), an industrial stays crew delay uses in flour, delight and soy bean milling, and a Dutch dairy crew, Holland Canned Fall International B. V. HOMPI moderately artful flowing canned industrious fall emanations, (evaporated and sweetened epigrammatic fall) and howcontinually large to construction scattered industrious fall and UHT fall emanations disruption up until AMC's spin-off and amalgamation as a disconnected and fractions municipal existence in 1994. It was besides a span when the crew embarked on a superior paraphrase program which prompted the crew to tap the cardinal traffics through an moderate public gift (IPO) to elevate funds for the accommodation paraphrase of its scattered fall facilities. Alaska Fall shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC occasion 34% was left in open transport to the public. In mid-1997, however, GMC transfered its 66% ownership in AMC to indivisible shareholders of GMC through a gear dividend, thus ampley divesting its use in AMC and enabling administration to fuse and convergence its efforts in pursuing AMC's uses in the consumer stays activity. Currently, administration and strategic divorcener Campina Melkunie tarry 56% occasion 44% is in public open transport. For balance thirty years, AMC has emerged as one of singly two superior players in the Philippine fall activity, compatiblely maintaining mark example in the flowing canned fall mode and tarrying a potent and growing situation in scattered fall. It has besides large into elevateder esteem-added fall emanations, divorceicularly in UHT/Ready-to-Drink fall mode. Adivorce from growing its centre affaires, AMC endeavors to dissonance and study opportunities in akin consumer emanations delay global stay companies that accomplish counterpart AMC's real enrichment infamous. In 1972, Alaska began caring for the Filipino lineage by providing attribute fall emanations for amipotent delighting and sanity. Since then, it has shown its caring in other ways: through programs that advance sports outgrowth, campaigns that inflame amipotent esteems natant upshot and emacommunity innovations aimed at enhancing the Filipino's sanity and victory. It is this commitment to the Filipino that has made Alaska a promotive mark. In 1996, the sidearm of caring for the Filipino and bringing delighting to each residence grows potenter than eternally, as Alaska looks obtrusive to the next 25 years. Board of Directors Our board of directors possess victoryful cautioners in businese, academe and public utility. With their opulence of experiment, they add speaking perspective and superscription into how administration shapes and executes affair strategies. ANTONIO H. OZAETA Chairman of the Board JUAN B. SANTOS Vice Chairmanof the Board WILFRED STEVEN UYTENGSU, JR. Director ROBERTO F. DE OCAMPO Fractions Director GRAHAME S. TONKIN Fractions Director JOSE R. FACUNDO Fractions Director MICHAEL R. B. UYTENGSU Director ATTY. RAMON ESGUERRA Director DR. BERNARDO M. VILLEGAS Fractions Director Our elder administration team shares the selfselfsame sidearm, desire and esteems — driven by a significance of accountability to be victoryful as indivisibles and as a crew. WILFRED STEVEN UYTENGSU, JR. President and Chief Executive Officer JOSELITO J. SARMIENTO, JR. Elder Vice President & Chief Financial Officer ARNOLD L. ABAD Vice-President, Accounting & Controller MA. BELEN M. FERNANDO Vice-President, Marketing SANTIAGO A. POLIDO Vice President, Municipal Affairs FRANCISCO T. IDIAN Vice President, Sales AARON D. FULTON Director, Operations THOMAS NILSSON Director, UHT Operations REYCELLE M. RODRIGUEZ Director Materials Administration ALFREDO B. JAVIER Asst. Vice President, Inner Audit ANSELMA G. CABANTAN Asst. Vice President, Notification Systems II Research and methologies Research Design Grounds that accomplish be used for the crew decomposition accomplish be collected from the websites of Alaska Fall Company, documents and other Nursing essays accomplish be get from a association exertioning within the crew and other synod agencies such Securities of Exchange Commisions and National Statistics Office. These synod offices possess the appropriate notifications for the Nursing essay to progess To assess Alaska's achievement not-absolute to its antagonists, audited financial narrations for 2010 and 2011 accomplish be obtained from Alaska Fall Crew as courteous-mannered-mannered as its key antagonists from the Securities and Exchange Commission. Aside from getting and providing financial grounds, the published annual narrations in public circulations such as newsNursing essay accomplish besides subserves as a amipotent fountain of inner and antagonist notification. Statements from the municipal website of Alaska and its antagonists accomplish be used to enumerate modern outgrowths, trafficing activities and other inner and antagonist notification. To be potent to benchmark the pricing of the crew not-absolute to its antagonists, multitudinous. Scope and Limitation This Nursing essay accomplish be scant to Alask Fall Coporation dairy stay ventures in the Philippines. This Nursing essay intends to educe a emacommunity which has a elevated require in the stay traffic and making a dairy emacommunity that accomplish be competing to an exisiting traffic. The Nursing essay accomplish convergence on how can the crew entice consumers to buy, realize use and contend in the Philippine stay consumer traffic in providing a new emacommunity such as a fall tea scatter and making an exsisting dairy emacommunity such as innocent cheese emanation. The Nursing essay accomplish singly assemble to the introduced new affair emacommunity such as the caramel fall tea scatter and innocent cheese emanationions of Alaska Fall Company. It's other emanations accomplish not be tackled in this Nursing essay. Due to the timing of the subsidearm of this Nursing essay, singly the 2011 Annual narration accomplish be used. The strategies recommended in this Nursing essay accomplish pretend the financials of the crew in 2012 up to 2016. Superior Assumptions * Alaska Fall Crew accomplish be the earliest stay consumer crew to amount caramel fall tea scatter imbibe all balance the Philippines. Alaska Fall Crew accomplish be the earliest stay consumer crew to hawk fall tea emanations in a low a cost collate to its antagonists. * Alaska Fall Crew accomplish be the earliest stay consumer crew to retail and hawk low costd nutrious innocent cheese emanations. * Alaska Fall Crew Innocent cheese emacommunity accomplish be the enumerate one cheese emacommunity in the Philipppines vestibule the attribute of other cheese emacommunity antagonists. * The percentage allowance of Alaska Fall Crew accomplish growth due to elevated require of its new emacommunity III. External Analysis