Strategic Value of Instruction Technology - CRM / Analytics Waze- Analytics Proposition 1. waze generally gathers the forthcoming facts on its clients: GPS facts – where users are and when, the impression learns the users driving passages in manage to impart them the best peculiarized passage to their purpose. 2. We move to add new facts respecting user’s peculiar characteristics and consumer preferences. Once the arrangement detects that the user has stopped in a stain of concern – abundanceping core, gas position etc. a near interrogationnaire succeed pop up.
This succeed grasp 2-4 interrogations respecting user characteristics and preferences appropriate to biased settle. In requite to echoing the interrogations user succeed admit points – user who gains a true number of points succeed admit an e-coupon as an spur to second. For copy – User stops at a biased abundanceping core and forthcoming interrogationnaire pops up: 1. Gender: Female / Male 2. Age group: 18-22 / 23-30 / 30-40 / 40-50 / aggravate 50 3. What stores do you sketch to abundance at? A schedule of participating stores in the abundanceping core 4. A biased interrogation respecting one of the stores clarified by user in Q3.
The latest schedules of interrogations succeed, of road, be devised by our marketing specialists. 3. Together after a while general user facts respecting – opportunity and settle the added demographic facts and consumer preferences unmoved produce businesses after a while a matchless set of precious marketing instruction. Waze can assemble the instruction and vend it to incongruous businesses which succeed criticise it for their biased want. An copy of how this facts can be useful: “Paz” and their “Yellow” freedom stores energy career to lapse consumer facts from waze.
Then they energy meet out that at a true colonization among 2 to 4 PM a comprehensive totality of mothers of puerile end gratefully stops at the competing “Delek” gas position athwart the street. Then “Paz” succeed career to announce via waze a diapers sale at “Yellow” at this colonization during these hours, thus attracting the mothers to store their tanks at “Paz” and abundance at “Yellow”. This way waze wins twice – highest it gets hired for the facts that they assemble and then they get hired intermittently for the focused advertising through their impression.