Marketing Strategy

   Questions No.1 Suppose you are the issue director legal for General Electric’s length of dross compactors. After sundry years, the issue has yet to effect apology by sundry consumers. Use the colliquation of novelty plea discussed in the extract to expound why dross compactors bear achieved such indigent bargain discernment. What does this import relating the outline of the intermission of the dross compactor’s life-cycle deflexion? What actions capability you regard leading to growth the bargain discernment for this issue? Questions No. 2 Can bargain segmentation be charmed too far? What are the implicit disadvantages of oversegmenting a bargain? What temporization capability a resolute follow when it believes that the bargain has been tedious into too sundry paltry segments? Questions No. 3 Should positioning be fixed on issue features or benefits? Why? Under what mood should features be the convergence of an advertising war?  Questions No. 4 In provisions of positioning temporization, what is the rationale for the deed that Nabisco offers sundry opposed brands among the cracker class, each of which is perceived as substance barely slightly opposed from the others? What are the advantages and limitations of such a temporization?