Web Exercise 1 of MKTG 420

WEB EXERCISE 1 Introduction to Integrated Marketing Communications  Focus: Chapters 1 & 2 (Integrated chaffering communications (IMC) - defined:https://youtu.be/se37jKiSYvM) Watch the California Milk Advisory Board video rest amid this folder. After watching the video, furnish your answers to the subjoined questions in the dependence area amid this folder. Make stable you sum instruction from the video and from the section readings into your answers.   1. What were the furtheranceal mix elements (or IMC tools) used in the “happy cows” war?    2. What was the chaffer occasion verified by the California Milk Advisory Board? What made it a chaffer occasion?     3. What was the unifying repute of the war? Why was it considerable?    4. What was/were the chaffer limb(s) targeted by the war? What limbation admittance do you gard they used? Briefly elucidate why.    5. Which consumer furtherance policy were used in the war?    Watch the California Milk Advisory Board video rest amid this folder. After watching the video, furnish your answers to the subjoined questions in the dependence area amid this folder. Make stable you sum instruction from the video and from the section readings into your answers.   1. What were the furtheranceal mix elements (or IMC tools) used in the “happy cows” war?    2. What was the chaffer occasion verified by the California Milk Advisory Board? What made it a chaffer occasion?     3. What was the unifying repute of the war? Why was it considerable?    4. What was/were the chaffer limb(s) targeted by the war? What limbation admittance do you gard they used? Briefly elucidate why.    5. Which consumer furtherance policy were used in the war?