Product Line Study of Wockhardt Hospital by Shezah Salam

About Wockhardt Hospital Clump Wockhardt hospital, a favourable of Wockhardt ltd. , is India’s imported super component hospital obligation delay branches in Mumbai, Bangalore, Hyderabad, Kolkata, Nagpur, Nasik, Surat , Rajkot, Kalyan and Bhavnagar. As portioner hospitals of Harvard Medical, USA in India, Wockhardt hospitals avail from the embracing letters and test of Harvard Medical School and its affiliated institutions globe-wide. This alliance helps Wockhardt Hospitals to alight at the forefront of medical technology and techniques, way afront of others. Wockhardt Hospitals, Mumbai, has beseem the leading superspeciality hospital in South Asia to end accreditation from Junction Commission Interpolitical (JCI), USA. JCI is the gold rule in global bloomattention rules. Delay this, Wockhardt Hospitals joins an detested clump of 71 hospitals globewide, which feel passed JCI’s stringent clinical power rules. Their piety to build a unrepining driven environment through the romance and change of scholarship is the explicit content for their consummation. They forever endeavor to upprogression the scholarship and adequacy of our cosmical instrument by forever trailing delay methodologies that as global rules. Members of their medical team embracingly migration to some of the best bloomattention nucleuss and instruction Institutions resisting the globe to update their scholarship and realize new competencies to hone their skills. The power of bloomattention services at their clump hospitals in India is at par delay the best centres anywhere in the globe at a side of the require in US, UK and Canada. Core Competencies Being a Component hospital, Wockardt’s nucleus competencies lie in the subjoined fields: • Neurology and Neurosurgery • Feeling and cardiac attention • Cardio Thoracic and Vascular surgery • Orthopedics and Junction Replacements • Minimal Invasive surgery Wockhardt Fruit Method Domiciled on the nucleus competencies of the hospital, Wockhardt Hospitals extends the subjoined very-considerable specialized services public as their ‘centers of brilliance’: 1. Wockhardt Feeling –Care A nucleus for brilliance in interventional Cardiology and Cardiac Surgeries in the kingdom, it has to its designate a narrative of path-breaking progresss, be it the leading-ever Conscious Off Pump Coronary Artery Bypass Surgery and Refresh Feeling Surgery in India. Collectively Wockhardt clump hospitals feel now feel awful test of effecting aggravate 40000 Cardiac Surgeries and 75000 interventional cardiology progresss gone-by its continuance The selfselfsame expertise and attention is now fond resisting multitudinous cities of India where Wockhardt Supercomponent Hospitals feel been set up and each one of them feel a Wockhardt Feeling Care. These feeling attention are too a instruction nucleus for clinicians from the sub-continent and now a preferred purpose for cardiac unrepinings not singly from India but too from all aggravate the US, UK, Canada, Middle East and Africas. According to the Wockhardt feeling attention philosophy, a activity isn't spared until it is easily redeemed. Which resources that anyone who afters in delay a feeling sustentation, is not habituated until they go tail to their natural activity, accurately approve it was precedently. This is why Wockhardt discusss surgery as harmonious another stepping stone in the exhaustive salutary arrangement. Their shaft serviceable facilities insist evidence to this faith. Their deceased rehabilitative attention moderebuke furnishn nutritionists, dieticians, kindred equipment, counselors and our taint coerce policies; harmonious a few initiatives that see you through the path to restitution. 2. Wockhardt Brain and Spine Attention Wockhardt Brain & Spine specialties in Bangalore and Mumbai collects deceased micro-surgical techniques to discuss occult Brain & Spine disorders. This super component nucleus is unmouldedst the few in Asia equipped delay most deceased Neuro-navigation and Endoscopic facilities to effect occult brain and spine neurosurgeries. Wockhardt Brain & Spine Attention has a vastly testd team of Neurosurgeons and Neurologists, tailed by the most embracing neuro-cue and imaging facilities, positions the hospital unmoulded the best in the portio. Neurological services amplify to the very hindmost in cue equipment such as EEG, ENMG, and Video-monitoring, 1. 5 Tesla MRI and 64-Slice CT Scan. 3. Nuisance and Junction Center The Wockhardt Nuisance & junction Attention has evolved as the Centre of Brilliance for junction restitution surgeries and is equipped to discuss all types of musculo-skeletal totals ranging from surgeries to minimally invasive Arthroscopic surgeries. The Wockhardt Nuisance and Junction Attention is equipped to discuss all types of musculo-skeletal totals ranging from Trauma Surgery to Minimally Invasive Arthroscopy Surgery. The hospital too specilalises in surgery for junction restitutions, sports antidote, brace restore, elbow surgery, spine surgery and material therapy for rehabilitation. Wockhardt Nuisance & Junction Attention has exhaustive technology and deceased skills to effect Microscopic Lumber & Cervical Discectomy, Endo-scopic Spine Surgery and Arthroscopic surgeries such as Brace Reconstruction in the elbow, Subacromial Decom-pression in the shoulder. 4. Minimal Appropinquation Surgery The Wockhart Minimal Appropinquation Surgery Hospital is equipped delay High-end technology to effect nicety surgery in this newly exposed modality of surgical discussment, which until of-late required remote incisions on the cosmical undiminished. It encompasses serviceable progresss for the laconic guile, ENT, thorax, abdomen, urinary charge, reproductive guile and junctions. This technology not singly minimises surgical trauma, self-denial and order detriment but too shortens hospitalisation and improves aesthetics. Traditionally surgeons had to cut remote and occult (Incision) to penetrebuke (Access) organs for remote incisions agentd self-denial, were bent to taints/ hernia and frequently rendered indigent cosmetic results. These contents were the underlying agent of indicative lethargy and morbidity. Minimal Appropinquation Surgery (MAS) makes it potential for surgeons to penetrebuke (Access) multitudinous organs in the wrebargain cavities through inferior incisions (Minimal). Wockhardt Minimal Appropinquation Surgery Hospital has realized exhaustive State-of –the-art class of endoscopic technology required for carrying our minimal appropinquation surgery. These grasp: Endovision Tricam SL, Harmonic Scalpel, Medical progression adviser, CO2 Insufflator and a remote class of excellent nicety instruments. 5. Hip-resurfacing centre Wockhardt collects excellent power and require efficient hip restitution surgery services. Their Minimally Invasive Hip Resurfacing/ Restitution Surgery: Removes singly delicate nuisance and replaces it delay a metal on metal elbow. • It preserves the natural nuisance of the hip – unrepinings can squat, sit cross-legged delayout the endanger of misunderstanding. • Everlasting - domiciled on 35-year narrative in Birmingham of metal on metal implants. • Excellent restitution of liberal office. • Femoral division dregs viable following BHR surgery. It does not appeasement natural nuisance during earliest surgery. • Activity incapability not required following surgery, as there is merely any endanger of misunderstanding. Unrepining can pamper in liberal sporting activities delayout endanger of misunderstanding. Patients feel bybygone tail to sports approve competitive Judo and Squash following surgery. • Overall 99% consummation rebuke - imaginative discretion for the younger or past locomotive unrepining 6. Women Attention Wockhardt Hospitals Woman Attention program is a meridian of strengths conservative from our alliance delay HMI, and conceptualized in method delay the globe illustrious Harvard portionerd Brigham & Women’s Hospital. A 30, 000 sq ft area is detestedly furnishn to Woman attention delay consideration suites, gift rooms, unconditional rooms, furnishn to obstetrics, a 12-bed neo-natal ICU & a guiletation. Our Woman bloom attention programmes, too minimal appropinquation gynaecological services, too grasp counteractive clinics (coming individuality of confront, uterine, ovarian and cervical cancer), Infertility clinics & Menopausal clinics. Other services extended by Wockhardt: • Liver Transplant and Digestive Diseases • Junction Replacements • Women and Child Attention • Trans Nasal Brain Tumor Surgery • Urology and Andrology • Obesity Surgery • Dental Attention • Surgical Oncology • Parkinson's Disease Surgery Fruit Mix |Heart Attention |Brain and Spine | |A. CARDIO - THORACIC AND VASCULAR SURGERIES |Spinal Surgeries | | |[pic] | | |Microscopic lumbar discectomy or decompression | | | | |[pic] |[pic] | |Beating Feeling Bypass Surgery (Off - Pump Coronary|Microscopic preliminary cervical discectomy | |Bypass Surgery) | | |[pic] | |[pic] |Endoscopic discectomy | |Conscious Off Pump Coronary Artery Bypass Surgery| | |- COPCAB (Awake Coronary Artery Bypass Surgery |[pic] | |-ACAB) |Spinal decompression delay or delayout disamalgamate | | | | |[pic] |[pic] | |On-Pump Coronary Artery Bypass Surgery |Endoscopic disamalgamate of spine | | | | |[pic] |[pic] | |Redo Bypass Surgery |Percutaneous Endoscopic Lumbar Discectomy | | | | |[pic] |Degenerative Disc Disease | |Valve Surgery |[pic] | | |Minimally-invasive spinal disamalgamate and deceased instrumentation | |[pic] | | |MVR delay Discipsuccession of Atrial fibrillation using |[pic] | |Maze III Progress |Total disc restitution surgery | | | | |[pic] |[pic] |Vascular Surgery |Spinal disfigurement discipsuccession and stabilization | | | | |[pic] |[pic] | |Thoracic & Pulmonary Surgeries |Endoscopic disamalgamate of spine | | | | |[pic] |[pic] | |Adult & Paediatric Unconcealed Feeling Surgeries |Percutaneous Endoscopic Lumbar Discectomy | | | | | |Osteoporosis of the spine | | |[pic] | | |Vertebroplasty | | | | |B. INTERVENTIONAL CARDIOLOGY PROCEDURES |[pic] | | |Kyphoplasty | | | | | |[pic] | |[pic] |Spondylolisthesis | |Coronary Angiography & Angioplasty (twain Femoral | | |& Radial Approach) |[pic] | | Posterior spinal instrumentation | |[pic] | | |Angiogram & Angioplasty of arteries of Neck, Leg |Abnatural inflexion delayin the spine-scoliosis | |, Arm, Kidney | | | | | |[pic] |[pic] | |Permanent pacemaker (Single & Double Chamber) |Thoracoscopic disfigurement discipsuccession | | | | |[pic] |[pic] | |Valvuloplasty |Posterior discipsuccession of Scoliosis or Kyphosis delay instrumentation | | | | |[pic] | | |EP Consider Cue & Ablation | | | |Other spine surgeries | |[pic] |[pic] | |ASD shutting up delay show |Tuberculosis of Spine - Thoracoscopic Spinal Surgery delay Para spinal abscess | | |drainage | | | | | |[pic] | | |Spine Tumor Surgery | | | | |C. CARDIAC REHABILITATION PROGRAMME |[pic] | | |Spine Trauma | | | | | |Brain surgeries | | |[pic] | | |Microsurgery for Brain Tumors | | | | | |[pic] | | |Endoscopic Brain Surgery | | | | | |[pic] | | |Trans Nasal Endoscopic Brain Tumor Removal | | | | | |[pic] | | |Skull Base Surgery | | | | | |[pic] | | |Brain Trauma Surgery | | | | |[pic] | | |Congenital Cranial Disfigurement | | | | | |[pic] | | |Stereotactic Brain Surgery for Tumor and Functional Neurosurgery | | | | | |[pic] | | |Craniofacial Surgery delay FMS (Facio-Maxillary Surgery) | | | | | |[pic] | | |Brain Surgery for Abnatural Order Vessels | | | | | |[pic] | | |Brain Surgery for Epilepsy | | | | | |[pic] | | |Brain Surgery for Removal of Order Clots | | | | | |[pic] | | |Interventional/ Neuro-endovascular Therapy for Cerebro-vascular Diseases and Tumor| | | | | |[pic] | | |Interventional/ Neuro-endovascular Therapy for Cerebro-vascular Diseases and Tumor| | | | Fruit Mix (contd. ) Nuisance and junction attention |Minimal appropinquation surgery |Women Attention |Hip Restitution |Other Specialties | |Arthroscopic surgery:Key rebargain | |The NEST - Bithing Services |Minimally invasive hip |Liver Transplant and | |surgery for disorders of elbow and | | |restitution surgery |Digestive Diseases | |shoulder |[pic] |LDRP birthing suites, Private | | | |Minimal Appropinquation Spine surgery |DIAGNOSTIC ENDOSCOPY |deluxe, Twin-deluxe and multi-bed | |Joint Replacements | |Hip Resurfacing | |Painless deliveries | | | |Paediatric Nuisance & Junction Surgeries |[pic] |Management of excellent endanger | |Women and Child Attention | |Fracture Tenor |Upper GI Scopy |pregnancies/Late pregnancies | | | |Sports Antidote | |The Laperplexity Classes | |Trans Nasal Brain Tumor| |Speciality Clinic for Arthritis |[pic] |Ante-natal classes | |Surgery | |Trauma & Self-denial Superintendence |Colonoscopy | | | | |Osteoporosis | |Clinics | |Urology nd Andrology | |Lifestyle Modification Programme |[pic] | | | | |(Rehabilitation) |ERCP |Menopause Clinic | |Obesity Surgery | |Patient Education Programme | |Infertility Clinic | | | |Total Elbow Restitution |[pic] |Adolescent Clinic | |Dental Attention | |Unicondylar Elbow Restitution |Bronchoscopy | | | | |Total Hip Restitution | |Minimal Appropinquation Gynaecological | |Surgical Oncology | |Hip Resurfacing / Surface | |Surgeries | | | |Replacement Arthroplasty | | | |Parkinson's Disease | |Shoulder Restitution |[pic] |Laproscopic hysterectomy | |Surgery | |Neck & Elbow Restitution |EMERGENCY LAPAROSCOPY |Laproscopic tubectomy | | | | | |Laproscopic aggravateectomy | | | | |[pic] | | | | | |LAPAROSCOPIC PROCEDURES |Operative Gynaecological Surgeries | | | | | | | | | | |[pic] |Hyserectomy | | | | |Hernia progresss |Ovarian cysts | | | | | |Malignancies | | | | |[pic] Surgeries on the fallopian tube | | | | |Gallbladder stones and liver |Removal of fibroids | | | | |procedures: | | | | | | | | | | | |[pic] | | | | | |Procedures on esophagus/ | | | | | |myotomy | | | | | | | | | | | |[pic] | | | | | |Nissen fundoplication | | | | | | | | | | | |[pic] | | | | | |Procedures on the stomach | | | | | |cancer | | | | | | | | | | | |[pic] | | | | | |Procedures on the inferior | | | | | |interior | | | | | | | | | | |[pic] | | | | | |Procedures on pancreas | | | | | | | | | | | |[pic] | | | | | |Procedures on other organs | | | | | | | | | | | |[pic] | | | | | |Hepatic Resection for | | | | | |Malignant Liver | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |[pic] | | | | | |VIDEO ASSISTED THORACIC | | | | |SURGERY | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |[pic] | | | | | |LAPAROSCOPIC COLONIC | | | | | |CANCER/RECTAL CANCER SURGERY | | | | | | | | | | Fruit Hierarchy Fruit analysis: Wockhardt Feeling Attention Delay its hindmost technological advances and ghostly superintendence practices Wockhardt pledges to collect interpolitical rule cardiac attention to its unrepinings. Wockhardt Feeling Care, delay the best Cardiac Surgeons, Cardiologist & Medical Staff delivers globe rule feeling attention delay the excellentest limit of freedom, attention and tenderness at a steady require. ore Branding Strategy: "Heart is Wockhardt" is how Wockhardt Hospital and Feeling Institute has after to be public as gone-by the gone-by 17 years. A nucleus for brilliance in interventional Cardiology and Cardiac Surgeries in the kingdom, it has to its designate a narrative of path-breaking progresss, be it the leading-ever Conscious Off Pump Coronary Artery Bypass Surgery and Refresh Feeling Surgery in India. The Wockhardt branding manoeuvre concentrates on depicting an fiction of aggravateall feeling attention. According to the Wockhardt philosophy a activity isn’t spared until it’s exhaustively redeemed. This is why they discuss surgery as harmonious another stepping stone in the exhaustive salutary arrangement. Another facet in the 360 limit attention they extend. Pricing Startegy: Delay Wockhardt Hospitals, flush the most require-sensitive migrationer can get the best and most specialized services and dainty amenities. Progress / Tenor |Wockhardt Hospitals, India ($) |USA ($) |UK (GBP) | |Open Feeling |8,500 |100,000 |20,000 | |Surgery (CABG) | | | | |Total Elbow |7,000 |48,000 |15,000 | |Replacement | | | | |Hip Resurfacing |8,500 |55,000 |15,000 | |LA Hysterectomy |4,500 |22,000 |6,000 | |Lap Cholcystectomy |4,500 |18,000 |4,000 | |Spinal Decompression Disamalgamate |8,500 |60,000 |32,100 | |Obesity Surgery |9,800 |65,000 |12,000 | |(Gastric Bypass) | | | | Fruit Level [pic] Points of Parity of Wockhardt feeling attention and other hospital obligations • Well testd doctors • Hindmost technology • Luxurious Ambience • Remote multiplicity of surgeries Points of Difference of Wockhardt Feeling Attention and other Hospital Chains • Rehabilitation Centers (Including dietician, gyms, etc. ) • Greater feeling surgery specialties • Tie up delay Harvard Medical Alliance • Globe Class Services and Facilities • Junction Commision Interpolitical Accreditation • Ground Breaking Medical Breakthroughs: The Lewd Prong Strategy: Nowrebargain wanted to discuss a 12 year old virgin delay a innate cardiac omission of criss-crossed ventricles and arteries. Medication could singly do so considerable and a portioial fix of the valves would singly buy span. The team at Wockhardt Hospitals wanted past for the virgin; we wanted to furnish her a natural activity of a 12 year old. It took a wrebargain year of tests and scans and 4 excellent endangers surgeries to re-arclass the virgins feeling; but it the end we challenged the odds and emerged consummationful. o The Radio Perplexity Therapy: Feeling specialists at Wockhardt feel rest an greatly fond progress surgical progress which get extend a persistent key during atrial fibrillation - An abnatural pay beating of the feeling agentd by unquiet electrical discharges. The surgery uses the technique of irrigated radio abundance qualified perplexity progress, which is effected to discuss atrial fibrillation concurrently delay an unconcealed feeling surgery for valve restitution. o Wake-up to a new globe: A 78 year old unrepining walked into Wockhardt Hospitals delay chest self-denial. An conjunction angiogram indicated the importunate deficiency for a bypass. The total ? He was a smoker and unnatural lungs meant that he could not tolerebuke public anaesthesia. And he had other complications, approve diabetes and renal totals which eliminated feeling lung machines. In most other hospitals, this would feel been the end of the narrative. But our team came up delay a medical guile to effect a minimally invasive coronary bypass delayout public anaesthesia or a ventilator influence, using the technique denominated excellent epidural analgesia. The performance lasted 45 minutes and was a consummation, and the unrepining was refresh all through. o The Brains astern the feeling: A 22 year old was brought to Wockhardt Hospitals delay a expensive qualification. He has a cancerous tumour in his feeling. Something that is naturally rest in the brain. A qualification approve this is so expensive that there isn't flush plenty medical erudition environing it. But that didn't seal our team. In an poem surgery that lasted longer than 6 hours, they consummationeasily removed the tumour and literally rebuild a remote portio of his feeling. o The 900gm Miracle: Most hospitals wouldn’t operebuke on Jonathan. He was lewd months old and weighed 900grams. He was almost the dimension of a bays. Jonathan's feeling was harmonious one-inch–long and had a one –centimetre fungal bulk in the lawful chamber, which had contaminated his order. An unconcealed feeling surgery was his singly fortuity of operation, but was endangery, because his detriment of influence. A endanger that most hospitals were not geting to grasp. They wanted to continue tend Jonathan gained past influence, which meant they deficiencyed past span. Span is what he did not feel. But the team at Wockhardt had faith. Faith in their skills and faith that they would spare Jonathan's activity. The six hour surgery was a consummation. Jonathan was reborn. ----------------------- Marketing Management: A fruit method consider of Consider by Shezah Salam Roll no: 2120