Marketing plan for marketing 101 (Nokia 3310 mobile phone)

Marketing project for trafficing 101 (Nokia 3310 inconstant phone)   This is the trafficing project of a Nokia 3310 inconstant phone. Company mission statement; Nokia connecting populace.   Product description   Product state - - - -----------       Mobile phone Product make    ------------------       Nokia Product legislationl    -----------------      3310 Product year of manufacture      ------------------       2008   Product rove of serial estimates      ------------------   1000001-3000003   Product rove of chassis estimates    -----------------   2222-9999   Product estimate of colors                    ------------------   3     Product colors    ------------------      Blue, Cream, and White.   Product secure -------------------     1 year secure Product arrivalories ----------------    Charger, phone bag   Product portions    -------------------   - Multiple resonance tones -80 messages storage, 450 sorts. -Phone dimensions after a while specific sort storage. - Call record after a while redial legislation and prompt redial - All phone estimates after a while specific record.   What advantages does our emanation/services enjoy aggravate those of the two-of-a-trade (think things as choice portions, patents, expertise, specific luxuriance, etc)? Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm Answer; Unique portions.   Usability:        It is user favorable gone its manual is straightforward one torch explorer compared to others Durability:      It is familiar in a disgrace yielding mass so that when it lapse it narrowly receives a crack marketing project 2   Battery p:   Goes 4- 7 day when ample abounding. This is 2 day past compared to other phone types. What disadvantages does it enjoy? Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm   -          It is somehow whole compared to other types which lapse after a while in its cost rage -          Its Resonance tones are dale and vibrator not as potent as compared other phones. -          Buttons some how are hard -          Its spares are scarce List functionality and portions that could be added www.determan.com   -          Headset can portion could be adjusted and the arrivalories are correspondent after a while other    nokia phones -          Can arrival internet when its axioms cable are put straightforward in computer after a while its software and alike to the web.   Relative advantage of the emanation;         How loftier is the novelty to the emanation or other height – solving methods it was intended to emulate opposite. . Answer: Fairly cheerful   Compatibility:       Does it fit running emanation experience and customer disposition. Answer: Yes.   Complexity:         Will difficulty or laziness start in intelligence the novelty’s basic idea.   Answer: Not sure   Divisibility:        How largely can gauge portions of the emanation be purchased? Answer: Still inferior contemplate Communicability: How mitigated is the emanation to answer in general places where it is largely seen and thoughtful by immanent users? Answer: Most  mitigated   (www..determan.com) marketing project 3     Market analysis   Niche or target traffic – Who are our customers. This can be an age-group or assort of populace Answer: All adult ages and assortes   We get be selling original to (bridle all that apportion) traffic segment   a. Private sector …………  15% b. Wholesalers   ………….  35% c. Retailers        …………..  15% d. Synod …………… 25% e. Other           ……………. 10%   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm   We get be targeting customers by a. Emanation succession Specific successions. Answer: Product successions   b. Geographic area? Which areas Still inferior contemplate.   c.   Sales? We get target sales of? Answer: Still inferior contemplate   d. Industry? Our target diligence is Answer: Not yet established   e. Other? Answer Still inferior contemplate   How abundantly get our separated traffic disburse on our emanation or employment this future year. $100m       marketing project 4   Business two-of-a-trade   (1)  Who are our concern competitors?   Name                        ………….                 Samsung Address                    ………….                South Korea Years in concern     …. ………               10 years Price/strategy        …………..                   Still inferior contemplate Product/services features                …………                      Not yet established   (2)  How competitive is the traffic?   (a)  Highly competitive traffic (b) Instrument competitive traffic (c) Low competitive   traffic (d) Non-All competitive traffic   Answer: Medium competitive traffic   (3) List subordinateneath your power and frailty compared to your concern two-of-a-trade (think such areas as colonization, largeness of instrument, tone, employments, personnel, etc.)   Strength                                                 Weaknesses     1…………location…………………  1   …Reputation……………………     2…………personnel……………….  2  …………services………………   3 ……resources……………………. 3 ……………?……………………                       marketing project 5     Market Environment   (4) Are these division channels functions thinked? (a)  Information;                  gatheresonance and division trafficing research Answer: Yes   (b)  Promotion:                     developing and communicating proposes Answer: Yes     (c) Contact:                              communicating after a while prospective buyers Answer: Not yet established   (d)  Matching:                          fitting the propose to the buyers’ needs Answer Not yet established   (e)  Negotiation:                      reaching bond on cost and terms Answer Not yet established   (f) Physical division:           transporting and storing Answer: Already exists   (g) Financing:                  getting and using funds to caggravate the costs of channel   work Answer: Already established (www.learnthis.com) ( www.determan.com)       (5) The forthcoming are some momentous economic factors that get pretend our emanation (such    as empire enlargement, diligence, soundness economic trends, taxes, elevation distillation costs, etc.) Answer: Taxes and elevation distillation costs   (6) The forthcoming are some momentous lawful factors that get pretend our traffic marketing project 6   Answer Still inferior contemplate   (7) The forthcoming are some synod factors Answer Still inferior contemplate.   (8) The forthcoming are other environment factors that get pretend our traffic, but aggravate which we enjoy no control Answer: Harsh rains Harsh sunshine   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm     Marketing strategies-Market mix   A. Image First what husk of representation do we shortness to enjoy (such as worthless but cheerful, or impropriation or customer oriented or highest property, or retirement or press, or..) Answer: Customer oriented   B.  List the portions we get emphasize a. Cheerful customer employment b. Customer satisfaction c.   Experienced and well-behaved-behaved systematic personnel   C.  We get be using the forthcoming pricing strategy a. markup on cost b. suggested cost c. competitive d. Premium cost e. Other   D. Are our costs in succession after a while our representation Answer: Yes           marketing project 7       Customer employment     1.  Customer employments we provide Answer Still thinkation.   2.  These are our sales/ praise terms Answer: Still inferior thinkations   3.   The two-of-a-trade proposes the forthcoming employments: Answer: Still inferior contemplate.   Advertising/Promotion   1. These are the things we wish to say environing the concern Answer: Still inferior thinkation.   2. We get use the forthcoming advertising/ elevation sources: a. Television b. Radio c.Direct mail d. Personal contacts e. Trade associations f. Newspaper g. Magazines h. Yellow pages j.   Billboard k. Others   3.  The forthcoming are the reasons why we think the instrument we enjoy chosen to be most effective. Still inferior contemplate for the reasons.   Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm                   Reference list     Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm           www.learnthis.com)     ( www.determan.com)