Marketing plan for marketing 101 (Nokia 3310 mobile phone)
Marketing project for trafficing 101 (Nokia 3310 inconstant phone)
This is the trafficing project of a Nokia 3310 inconstant phone.
Company mission statement; Nokia connecting populace.
Product description
Product state - - - ----------- Mobile phone
Product make ------------------ Nokia
Product legislationl ----------------- 3310
Product year of
manufacture ------------------ 2008
Product rove of
serial estimates ------------------ 1000001-3000003
Product rove of
chassis estimates ----------------- 2222-9999
Product estimate of
colors ------------------ 3
Product colors ------------------ Blue, Cream, and White.
Product secure ------------------- 1 year secure
Product arrivalories ---------------- Charger, phone bag
Product portions ------------------- - Multiple resonance tones
-80 messages storage, 450 sorts.
-Phone dimensions after a while specific sort storage.
- Call record after a while redial legislation and prompt redial
- All phone estimates after a while specific record.
What advantages does our emanation/services enjoy aggravate those of the two-of-a-trade (think things as choice portions, patents, expertise, specific luxuriance, etc)?
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
Answer;
Unique portions.
Usability: It is user favorable gone its manual is straightforward one torch explorer compared to
others
Durability: It is familiar in a disgrace yielding mass so that when it lapse it narrowly receives a
crack
marketing project 2
Battery p: Goes 4- 7 day when ample abounding. This is 2 day past compared to other
phone types.
What disadvantages does it enjoy?
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
- It is somehow whole compared to other types which lapse after a while in its cost rage
- Its Resonance tones are dale and vibrator not as potent as compared other phones.
- Buttons some how are hard
- Its spares are scarce
List functionality and portions that could be added
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- Headset can portion could be adjusted and the arrivalories are correspondent after a while other nokia phones
- Can arrival internet when its axioms cable are put straightforward in computer after a while its software and alike to the web.
Relative advantage
of the emanation; How loftier is the novelty to the emanation or
other height – solving methods it was intended to emulate opposite.
.
Answer:
Fairly cheerful
Compatibility: Does it fit running emanation experience and customer disposition.
Answer:
Yes.
Complexity: Will difficulty or laziness start in intelligence the novelty’s basic
idea.
Answer:
Not sure
Divisibility: How largely can gauge portions of the emanation be purchased?
Answer:
Still inferior contemplate
Communicability: How mitigated is the emanation to answer in general places where it is largely
seen and thoughtful by immanent users?
Answer:
Most mitigated
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marketing project 3
Market analysis
Niche or target traffic – Who are our customers. This can be an age-group or assort of populace
Answer:
All adult ages and assortes
We get be selling original to (bridle all that apportion) traffic segment
a. Private sector ………… 15%
b. Wholesalers …………. 35%
c. Retailers ………….. 15%
d. Synod …………… 25%
e. Other ……………. 10%
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
We get be targeting customers by
a. Emanation succession
Specific successions.
Answer:
Product successions
b. Geographic area? Which areas
Still inferior contemplate.
c. Sales? We get target sales of?
Answer:
Still inferior contemplate
d. Industry? Our target diligence is
Answer:
Not yet established
e. Other?
Answer
Still inferior contemplate
How abundantly get our separated traffic disburse on our emanation or employment this future year.
$100m
marketing project 4
Business two-of-a-trade
(1) Who are our concern competitors?
Name …………. Samsung
Address …………. South Korea
Years in concern …. ……… 10 years
Price/strategy ………….. Still inferior contemplate
Product/services
features ………… Not yet established
(2) How competitive is the traffic?
(a) Highly competitive traffic
(b) Instrument competitive traffic
(c) Low competitive traffic
(d) Non-All competitive traffic
Answer:
Medium competitive traffic
(3) List subordinateneath your power and frailty compared to your concern two-of-a-trade (think such areas as colonization, largeness of instrument, tone, employments, personnel, etc.)
Strength Weaknesses
1…………location………………… 1 …Reputation……………………
2…………personnel………………. 2 …………services………………
3 ……resources……………………. 3 ……………?……………………
marketing project 5
Market Environment
(4) Are these division channels functions thinked?
(a) Information; gatheresonance and division trafficing research
Answer:
Yes
(b) Promotion: developing and communicating proposes
Answer:
Yes
(c) Contact: communicating after a while prospective buyers
Answer:
Not yet established
(d) Matching: fitting the propose to the buyers’ needs
Answer
Not yet established
(e) Negotiation: reaching bond on cost and terms
Answer
Not yet established
(f) Physical division: transporting and storing
Answer:
Already exists
(g) Financing: getting and using funds to caggravate the costs of channel work
Answer:
Already established
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(5) The forthcoming are some momentous economic factors that get pretend our emanation
(such as empire enlargement, diligence, soundness economic trends, taxes, elevation
distillation costs, etc.)
Answer:
Taxes and elevation distillation costs
(6) The forthcoming are some momentous lawful factors that get pretend our traffic
marketing project 6
Answer
Still inferior contemplate
(7) The forthcoming are some synod factors
Answer
Still inferior contemplate.
(8) The forthcoming are other environment factors that get pretend our traffic, but
aggravate which we enjoy no control
Answer:
Harsh rains
Harsh sunshine
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
Marketing strategies-Market mix
A. Image
First what husk of representation do we shortness to enjoy (such as worthless but cheerful,
or impropriation or customer oriented or highest property, or retirement or press, or..)
Answer:
Customer oriented
B. List the portions we get emphasize
a. Cheerful customer employment
b. Customer satisfaction
c. Experienced and well-behaved-behaved systematic personnel
C. We get be using the forthcoming pricing strategy
a. markup on cost
b. suggested cost
c. competitive
d. Premium cost
e. Other
D. Are our costs in succession after a while our representation
Answer:
Yes
marketing project 7
Customer employment
1. Customer employments we provide
Answer
Still thinkation.
2. These are our sales/ praise terms
Answer:
Still inferior thinkations
3. The two-of-a-trade proposes the forthcoming employments:
Answer:
Still inferior contemplate.
Advertising/Promotion
1. These are the things we wish to say environing the concern
Answer:
Still inferior thinkation.
2. We get use the forthcoming advertising/ elevation sources:
a. Television
b. Radio
c.Direct mail
d. Personal contacts
e. Trade associations
f. Newspaper
g. Magazines
h. Yellow pages
j. Billboard
k. Others
3. The forthcoming are the reasons why we think the instrument we enjoy chosen to be most
effective.
Still inferior contemplate for the reasons.
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
Reference list
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
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