SWOT (ON A NAIL PARLOR)

Evaluation and Initial Planning Checklist

• Create a SWOT analysis for your company.
• Each section should have at least three points.
• You can be creative and invent points for the strengths and weaknesses section. Make sure they are realistic and fit with your industry, but have fun deciding on these.
• Evaluate the external environment and apply what you learn to the opportunities and threats section.
• Be specific with your points and explain the choices.
• Apply the data you’ve gathered from the SWOT to create two SMART goals that you’d like your business to accomplish.
• Make sure they follow the expectations of a SMART goal
• Explain why you chose each goal.